The team at Spur Creative was tasked with creating a four metre-high fibreglass Percy Pig, complete with a steel framework, to sit on top of the roof at a newly opened M&S in Stevenage, Hertfordshire.
Motorists along the M25 and M1 were posting pictures of the pink porker last Wednesday (April 27) as it made its way to its destination on a large trailer.
The footage soon went viral with M&S sharing it on their social media channels clocking up thousands of likes as a result on platforms such as Twitter and Instagram.
“We were delighted with how the project went and the attention it received,” said Stephen Perkin, who managed the project at Spur Creative.
He went on to say that the sculpture took six weeks to make and included a team of structural engineers, talented sculptors and scenic artists to make it happen.
“We enjoy making all types of props for many different clients and this giant pig was one of the more memorable ones,” he added.
The Percy Pig sculpture will sit on top of the new M&S store in Stevenage for approximately one year and will then move onto another store with the location yet to be revealed.
