Each October, thousands of organisations come together with one common goal: to raise awareness of breast cancer. Throughout this month, as well as lots of fundraising missions and awareness campaigns taking place, there’s also a movement in the health and beauty industry.
Supporting a multitude of different breast cancer charities, different brands launch limited edition releases to raise funds and pledge to donate money from their products to help these causes.
Breast cancer is now the most common cancer in the UK, with one person diagnosed every 10 minutes – during this Breast Cancer Awareness Month alone, around 5,000 people will be diagnosed.
It sounds like scary stuff, and it is – but that’s exactly why this awareness month exists, and you can do your part too. If you fancy running a marathon then great – but you can also help by updating the contents of your make-up bag. New lipstick in the name of a good cause is the kind of beauty maths we can get on board with…
ELEMIS
Limited edition pro-collagen marine cream in 100ml (£110 www.elemis.com)
This supersized edition of Elemis’s best-selling moisturiser isn’t only a great deal (100ml of this cream would usually set you back £170), it’s also for a good cause too. Regardless of how many are sold, £25,000 will go to Breast Cancer Care to aid the work they do in supporting those with breast cancer. There’s a reason this cream is Elemis’s most loved; it’s clinically proven to reduce the appearance of wrinkles in 14 days and improve hydration.
JO MALONE
Red roses cologne (£98 www.jomalone.co.uk)
Throughout October, Jo Malone will be donating £20 to the Breast Cancer Research Foundation from every sale of their Red Roses 100ml Cologne.
This romantic scent is inspired by a blend of seven of the world’s most exquisite roses. With crushed violet leaves and a hint of lemon, it smells gorgeous, like a bouquet of freshly cut flowers.
SENSATIONAIL
Original gel polish in precious peony (£12.50 www.sensationail.com)
Helping to raise vital funds for breast cancer awareness, SensatioNail will be donating 10 per cent of the purchase price of two of their gorgeous pink polishes. We love Precious Peony – the vibrant hot pink gel polish is perfect for a pop of colour in autumn.
MII
Nourishing lip sheen (£14.95 www.miicosmetics.com)
Packed with passion fruit oil, pistachio butter and organic shea butter, Mii’s Nourishing Lip Sheen cares for more than just your lips. £2 from every retail product sold will be donated to Future Dreams, a charity working towards a future free of breast cancer. This sheen conditions and restores your lips, adding a subtle touch of colour. Wear alone or over your usual lipstick.
GHD
GHD gold ink on pink styler (£139 www.ghdhair.com)
This year, GHD has launched a new pink collection in support of Breast Cancer Now, and has also partnered with Chicago-based celebrity mastectomy tattoo artist David Allen, who uses his signature floral tattoo creations to transform and build back self-esteem for women affected by breast cancer. Each of the stylers has been adorned with a floral design, and, £10 from every sale in the UK goes to Breast Cancer Now.
We’re falling for these autumn beauty looks
Matte red lips
Gloss is out for the season, and velvety, rich texture is in.
Smoky neutral eyes
Ditch greys and blacks this season and opt for more muted, golden hues.
Rosy glow
That flush you get when there’s a chill in the air? Wear it with pride – it’s one of this season’s best beauty looks.
Follow Charlie @Girlaboutkent
