Covering the area of the Business Improvement District (BID), the short film features Kent singer Miss Holiday Swing twirling through shops, arcades, and cultural venues, meeting sunny smiles and waving shopkeepers.
Addressing the issue of changeable spring weather head-on, the music chosen for the film is Miss Swing’s ‘April Showers’, and the singer deploys a series of whirling parasols, alternating between cherry blossom and fluffy clouds in a blue sky.
Stressing that shoppers are never far from shelter, the video also highlights the variety of covered spaces in the town, from the skylighted arcades of Royal Victoria Place shopping centre to the covered walkways of The Pantiles.
Commissioned by RTW BID from local videographer and town centre resident Simon Cossons, the three-minute film features locations including the Tunbridge Wells Hotel, Royal Victoria Place and the Assembly Hall Theatre.
The vintage-style singer also swings by an art gallery, has her hair done and appears on the radio – looking on the bright side all the time.
This is the business group’s second promotional film, following its ‘Lightbulb Moment’ video released in time for Christmas in 2021.
RTW Together BID has scheduled a series of similar videos for the next year, to encourage tourism and town-centre shopping.
Stressing the value for individual businesses, BID director Sarah-Jane Adams said: ‘numerous business owners make starring appearances – featuring within BID videos is free of charge for the community of town centre businesses we represent.’
She added: “We know this time of year can be unpredictable when it comes to planning for a glorious sunny day or a downpour, but there’s always something to do in Royal Tunbridge Wells town centre.
“We hope our new series of short films act as a creative way to drive footfall, encourage visitors to explore businesses they may not yet be familiar with, and to boast about our beautiful town.”
RTW Together BID is a not-for-profit organisation funded by and representing town centre traders, delivering projects and events to improve the economic environment, promote businesses and drive footfall.
