This year the Tree of Light moves to Royal Victoria Place, offering protection from the elements for the messages that the public are invited to hang from its branches.
Supporters enjoyed mince pies and carol singing at the launch event, which was organised by the Rotary Club’s Phillippa Bernstein.
She said: “The Tree of Light is a wonderful way for people to remember their loved ones at this time of year, which we often associate with family.
“The tree is beautiful and we are very glad to have it positioned so prominently in Royal Victoria Place for people to visit it.”
Hospice Ambassador Glen Goodall said: “We are so pleased to have the support of Royal Victoria Place with this campaign, alongside the longstanding support from the Rotary Club.
“It is so valuable in ensuring those in need of hospice care can receive it.”
Each year Hospice in the Weald needs to raise the £7million to provide free care for local patients, their families and carers.
Those who wish to leave a message can visit the concierge desk on the second floor to complete a star and make their donation.
Alternatively, email the Rotary Club at inforotarytunbridgewells@btinternet.com