Celebrities including former Blue singer Duncan James were in Tunbridge Wells for the opening of the Pantiles pop-up shop Liquiproof on Thursday.
The star, now an actor on Hollyoaks, was joined at 4-6 Union Square by ex-Celebrity Big Brother housemate Casey Batchelor and Pascal Craymer, formerly of TOWIE.
Liquiproof’s founder, Caner Veli, secured investment from businessman Touker Suleyman after a successful pitch on the BBC’s Dragons’ Den in an edition screened in January.
His waterproofing spray helps protect footwear and furnishings by creating an invisible superhydrophobic coating.